The days of the free, open and neutral internet are coming to an end. More and more pressure seems to be building to create a two tier internet for traffic that pays for priority over others. In latest news Google and Verizon have hatched a deal to allow paying websites greater speeds over the net. Google have always maintained that they support net neutrality but it’s likely Google will be one of the biggest factors and perhaps biggest beneficary why a tier system will generate money for companies involved. Search engines base their rankings not only on content but speed, no business will want to see their ranking slip due to low priority traffic hence will pay large sums fo money for the privalege. At the moment website speed is a small factor for ranking but if there’s money to be made you’d pretty much guarantee search engines will include the speed of a website as an important factor. And will the greed stop at a two tier system?
Leave a Reply
You must be logged in to post a comment.